Advertising with
ATA provides you with access to influential leaders who shape
contact centers' major buying decisions.
Through the ATAConnect.org website and ATA's eConnections (bi-weekly, e-newsletter), you connect with an audience who can
directly and positively affect your sales. Our corporate and
affiliate members make decisions on call center outsourcing,
consulting services, telecom and technology, compliance, and
list management, to name a few.
ATA is the
only trade association dedicated exclusively to the teleservices channel and the contact center industry.
Our members buy from members, our governmental affairs efforts
are aggressive, and our membership is loyal.
WHO WILL YOU CONNECT WITH?
| Title Demographics |
Number |
Percentage |
| CEOs/Presidents |
2,037 |
16.98 % |
| Vice Presidents |
615 |
5.13 % |
| Directors |
1,458 |
12.16 % |
| Executives |
330 |
2.75 % |
Managers
|
2,296 |
19.14 % |
| Other |
5,257 |
43.83 % |
| Total |
11,993 |
|
| Company Type |
Number |
Percentage |
Contact Centers/
Telemarketing |
540 |
29.90 % |
| Users of Telemarketing |
560 |
31.01 % |
| Industry Suppliers |
313 |
17.33 % |
| Consultants |
213 |
11.79 % |
| In House Contact Center |
118 |
6.53 % |
| Other |
62 |
3.43 % |
| Total |
1,806 |
|
| Business Type |
Number |
Percentage |
| Small Business |
210 |
17.60 % |
| Corporate Level 1 |
814 |
68.23 % |
| Corporate Level 2 |
121 |
10.14 % |
| Academic |
5 |
0.42 % |
| Non-Profit |
38 |
3.19 % |
| Platinum |
5 |
0.42 % |
| Total |
1,193 |
|
ATAConnect.org ADVERTISING OPPORTUNITIES
Skyscraper
Rotating
The Skyscraper, or side panel advertisement is placed on the
right side of the newsletter and will rotate with other advertisers
on a per-visit basis. This very visible location on our electronic
newsletter will get noticed each time a visitor "clicks" to the
site. There will be no more than 10 advertisers in rotation.
ATAConnect.org
Specifications:
Resolution: 72 dpi
Acceptable File Extensions: .gif, .jpg
Size for ads: 120 pixels x 600 pixels (vertical)
Maximum File Size: 15 KB
An active URL must be provided |
Button
The button advertisement is placed in the left-hand column of the
website. Your logo will appear and will link to your website
for more information. There will be no more than 10 advertisers.
ATAConnect.org
Specifications:
Resolution: 72 dpi
Acceptable File Extensions: .gif, .jpg
Size for ads: 120 pixels x 60 pixels (horizontal)
Maximum File Size: 10 KB
Placement: Left side of page below secondary navigation
An active URL must be provided |
ATAConnect.org:
Supplier Guide (Members only)
ATA members purchase from other members, who are all listed
in the Supplier Guide. As a member of the ATA, you are entitled
to a free listing in the Supplier Guide on the ATAConnect.com
website. The supplier guide is available to other members and
non-members who are looking for products and services to fit
a need.
The Supplier
Guide is an easy to use business card index that narrows the
prospect's search to: Type of Company (Consultants, Contact Centers,
Industry Suppliers, In-House Contact Center and Telemarketing
Users); Specialty (i.e. advertising, predictive dialing, etc);
State; and Country.
ATAConnect.org:
Supplier Guide / Enhanced Text
Open any yellow page telephone book and your eyes will immediately
focus on those advertisements that are bolded or in color.
With the enhanced listing, you also have the opportunity
to describe your company products and services in 25 additional
words or less. The enhanced text feature of our Supplier Guide
will enable your company to "stand out" and be noticed more quickly
and with greater frequency.
| Specifications:
Text: 25 word description, enhanced text identified |
Supplier Guide
/ Enhanced Text & Logo
The same principals apply to the Enhanced Text and Logo with
one major addition: enhanced branding of your company's logo.
Companies designing and branding their logo spend thousands of
dollars. ATAConnect.org is a very cost efficient method of deploying
your branding strategy.
Specifications:
Text: 100 word description
Resolution: 72 dpi
Acceptable File Extensions: .gif
Size for Logo: 90 pixels x 90 pixels
Maximum File Size: 10 KB
Logo must have a transparent background
Logo will appear at the top of the record, will be visible
on the initial search return page. |
ATAConnect.org:
Classified Advertising
Need a director of IT, selling used equipment, looking for information
or offering a service? ATAConnect.org classified advertisement
is the marketing place to offer those products and services at
a very affordable price. 50 words or less makes your work easier
and noticeable to those individuals or organizations looking for
quick and simple access to employment opportunities or other services.
Note: All classified
ads require 100% payment in advance of insertion.
Classified
Text
Specifications: Maximum of 50 words.
Classified
Text with Logo
Specifications: Maximum of 50 words
Logo Resolution: 72 dpi
Acceptable File Extensions: .gif, .jpg
Size for Logo: 90 pixels x 90 pixels
Maximum File Size: 10 KB |
eCONNECTIONS ADVERTISING OPPORTUNITIES
Button
The button advertisement is placed strategically around the content
of the newsletter. Your logo will appear and will link to your
web site for more information. There will be no more than 10
advertisers.
eConnections
Specifications:
Resolution: 72 dpi
Acceptable File Extensions: .gif, .jpg
Size for ads 200 pixels x 100 pixels (horizontal)
Maximum File Size: 10 KB
Placement: Left side of page below secondary navigation
An active URL must be provided |
eConnections:
Members Spotlight
Write your own article and we will incorporate it into the
body of the website. This vehicle is widely used by corporations
that want to tell the "rest of the story". Limited to 2 advertisers
and the article will clearly indicate that it is a paid advertisement.
eConnections: Editorial Content Sponsor
Our "areas of interest" rotations (Industry News, Regulatory Alerts, Feature Articles, etc.) target ATA members for longer average
viewing time per page and provide maximum exposure to potential buyers
of your product or service. A minimum of 2,000 impressions per
schedule- guaranteed. No more than two advertisers
in rotation per content section.
Specifications:
Resolution: 72 dpi
Acceptable File Extensions: .gif
Size for Logo: 200 pixels x 100 pixels (horizontal)
Maximum File Size: 15 KB
An active URL must be provided. |
ATA ADVERTISING AGREEMENT
Agreements are 12 consecutive
months from the contract execution date.
1. |
Publisher reserves the right to refuse advertising. |
2. |
Advertisers and advertising agencies assume liability for
all content of any advertising, electronic or printed,
and also assume responsibility for any resulting claims
made against the publisher. |
3. |
Advertisers and advertising agencies are jointly and severally
responsible for payment of all insertions. |
4. |
The
word "advertisement" shall be printed at the top of advertisements
that, in the opinion of the publisher, might be confused
with editorial pages. |
5. |
An
advertiser who runs more than one advertisement in a
single issue of eConnections, other publications or simultaneously
on ATA's web site will have each unit counted as a separate
insertion in determining frequency discounts (with individual
unit rates applying). |
6. |
Advertisers with two or more divisions that advertise separately
may group their combined orders to determine frequency
discounts. |
7. |
Cancellations are not accepted and copy corrections are not guaranteed
after closing date. |
8. |
On
contract or schedule insertions, previous copy will be
repeated if change is not received by closing date. |
9. |
Publisher is not responsible for errors in key numbers or
coupon codes. |
10. |
The
Publisher can make no guarantee as to the number of "views", "hits"
or "click-through's" any web page or newsletter may receive
in any given period. |
11. |
Materials will be destroyed by the publisher if disposition
instructions are not furnished by the advertiser. Electronic
files will not be returned. |
12. |
Requested positions are not guaranteed unless stated as a
paid position. |
13. |
All
advertisements will be accepted in prescribed format
only. |
14. |
All
rates are based on prepared and presented advertising
in the prescribed format to the ATA. Any production work
will be charged extra. |
15. |
An
agency discount of 15 percent will be given to recognized
agencies on space and position charges. Production and
mechanical charges are not available for commission. |
| 16. |
Payment due upon invoice date. |
ATA ADVERTISING RATES
Contact
the ATA Advertising Department for rates at sales@ataconnect.org or at 317-816-9336.
|
