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Data Monitor

20% Discount to all ATA Members – Lowest price anywhere!

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Reports - Reports provide a unique mix of market intelligence, insightful analysis and forecasting based on primary quantitative and qualitative research. A single report will give you the full picture on a particular market, issue or trend.

The Datamonitor Difference: The 3 Key Attributes of All Datamonitor Products

Quality Data -The best decisions are made from a fully informed base. Datamonitor’s emphasis on primary research generates unique databases that provide a complete and accurate picture of the business environment.

Datamonitor databases are extensive, built up with over 10-years of historical data, from 57 countries. Data is collected through industry panel research - where it is always ensured that 80% of the market share is represented - and also through consumer research.

Expert Analysis - Information is worth nothing without understanding. Datamonitor constantly develops both their analytical skills and industry expertise to provide truly perceptive insights.

The Datamonitor skill base is second to none. They have over 300 analysts from a wide diversity of backgrounds whose professional expertise and marketplace experience ensure the deepest possible understanding of the market. They can offer informative data on market segmentation and growth, pricing and distribution strategies, and competitor and product analysis.

Future Focus -Trend prediction is the key to business growth. Datamonitor analysis goes beyond simply feeding back information. Instead, they interpret the information to help their customers create new business opportunities and ideas.

Scenario-based forecasts, driver-based forecasts and panel surveys are just a handful of the many methods employed in this predictive analysis. The end results reveal opportunities to explore and the dangers to avoid - opportunities for new products, for example, and dangers such as potential competitive threat.

 


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