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Great customer service defines the survival of organizations in today's rapidly-changing business environment. While technology has enhanced customer contact, corporations are realizing that even as the speed of customer interactions increases, the nexus of world-class customer service lies with the people an organization hires to support its inbound and outbound interactions.
"We have lots of talk covering technical information and training, software, hardware, new systems - a whole new language, in fact. But what about the people? They are too often dropped out of the picture as people, and I want to call this to your attention because we, the people, make the difference!" so says Rosanne D'Ausilio, president of Human Technologies (www.human-technologies.com) in Carmel, New York and the author of Wake Up Your Call Center: Humanize Your Interaction Hub, now in its 4th edition.
As more customers face longer waits, bad attitudes and technology snafus, company customer retention rates are negatively affected leading to disaster in today's global economy. In pointed accessible prose, D'Ausilio outlines a program for change to verify "the human" as the key to all customer interactions by defining the training imperative as the focus to improving customer relationships and long-term corporate growth and success. |
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One of the leading challenges for today's managers is the training and motivating of excellent agents. While much attention has been focused on the technology and benefits of providing multiple channels for customer contact, little attention has been paid to handling the human part of the equation-training CSRs to field more than just telephone communications. Dr. D'Ausilio and Dr. Anton have successfully merged the critical human aspect of the contact center with the ever-growing need for metrics and the bottom line.
With their insightfulness and vast experience, they impress upon you the incalculable value of the human touch in customer service. "Dr. Rosanne D'Ausilio and Dr. Jon Anton have researched and compiled a 'gem' of a workbook that provides the roadmap for service and support organizations to provide the level of customer service needed to 'wow' their customers.
Excelling at customer service is not an accident - it requires a well-structured and comprehensive program for identifying, training, monitoring, rewarding and continuous improvement. This workbook on Customer Service - The Human Experience is everything a leader of a service and support organization would need to plan the work and then work the plan for creating and delivering a service culture to their customers. Enjoy the read and the learning experience!" Peter J. McGarahan, Executive Industry Fellow, STI Knowledge, Inc. |
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The leading edge never felt so smooth and understandable. Author, speaker and thought
leader, Rosanne D’Ausilio brings her unique brand of service-oriented insight to her work. Rosanne
chose the right name for her company: Human Technologies. She never forgets that people are at
the heart of technical advancement and service excellence. Her professional integrity and perfectionist’s approach to problem solving have made her a resource people turn to for fresh thinking and practical solutions.She is seen by
many as a Johnny Appleseed of best practices, spreading around her helpful hints, which grow and add value wherever they take root. |
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ATA members receive a 30% discount on all books by inputting Coupon #ATA09 at checkout.

Data Security For Call Centers.
by Jim Beuoy & Dan Werner, OKS Ameridial
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Five Most Common Telemarketing Compliance Challenges.
by Ken Sponsler, PossibleNOW, Inc.
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Offshore Call Centers Face Compliance Challenges but also Offer Tremendous Opportunities.
by Ryan Thurman, Contact Center Compliance (DNC.com)
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Delivering the
Ideal Customer Experience
Back to the Future of Direct Customer Contact
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It wasn’t so long ago that customer relationship management meant being good with a face and a name. Individuals and companies are well aware of how quickly things have changed over the past 40 to 50 years and what that means to customers and companies alike.
But while we’re well versed in how technology has changed the way we buy and sell, we still struggle with the balance between customer service and profitability, live interaction and virtual and self-service options, saving time and saving a customer (or in the age of prolific feedback, maybe hundreds of customers). How have we come so far yet all too often come up short with our customers?
The answers, though still in flux, exist in the way we gather and use customer information. Just as the shopkeeper recognized a face and remembered an affinity for handbags or the newest nine iron, companies today need to continuously gather and intuitively use customer patterns and preferences to serve them better. For the best results, this practice needs to happen instantaneously and simultaneously between every customer touch point. This is where we see the biggest potential for progress in the balance between technology and the customer.
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Recent Developments in Contact Center Technologies:
New Opportunities
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Change seems to be the constant in the Information Technology world. Open Source code, cloud computing, software as a service (SAS), Voice over IP (VoIP) and "soft switches" are among the more recent developments. The confluence of these events has had a profound impact on the teleservices contact center space. Now that analog voice transmission can be received directly in data packets and processed by commodity hardware, robust contact center functionality can be acquired at a fraction of traditional CAPEX while reducing operating costs and increasing efficiency.
This paper will explore in a pragmatic way, the salient aspects and many benefits of the "new age" Customer Relationship Management systems and explode some conventional myths. Let's begin with some benefits and four basic concepts: VoIP, Open Source Code, CRM and SaaS.
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American Teleservices Association
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Suite 20
Indianapolis, IN 46240
317.816.9336 ● www.ataconnect.org
Copyright 2011 © American Teleservices Association
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